The Wayne County Young Republican Website
One of the many organizations I am part of is the Wayne County Young Republicans. WCYR was formed early in 2009 in response to the high level of Democratic youth votes in the county. My role is the Marketing Chairman which means my challenge is to find young Republicans in the county and get them to join a new organization. My first task was to put together a website and online strategy for the organization. We recently completed the first phase of the website at http://www.WayneCountyYRs.com and I wanted to share a few key elements of the website.
First, take a look at the home page. We have a large image that shows something the organization has done. Right off the bat, the organization looks active. Then, we have two columns on the top right: Events and the Twitter Feed. Visitors can keep up to date on what the organization is doing and are invited to follow the organization's events and Twitter feed. To further reinforce the concept of staying connected, just below that area is a form to sign up for the email newsletter and a cluster of links to all the WCYR's social media.
On the topic of social media, we can now look at the organizations strategy for social media. We have included a number of social media elements including YouTube, Flickr, Facebook, blogging, and Twitter. These are all possible points of contact with the community which mean possible points of recruitment. They also each serve a different function. Facebook events have been a great way for WCYR to organize and advertise events. Flickr will be the main repository for pictures of events. This will help show how active and involved members are in events. The blog helps focus on the ideals of the organization. I could go into much more detail on each element but the point is we are providing multiple ways for members to find us and interact with the organization.
Another important part of the site is the Committees link. This page has a list of all the current executive committee members and information about each. The idea was to try to break down the "stranger" factor with joining a new organization. If there was a young Republican who wanted to join, they could become familiar with some of the officers. Not only would they know what they look like from the pictures, but also certain information about the person. This makes the officers more relatable and approachable. Just think about how much easier it will be at the first meeting you attend to start up a conversation with Doug Deeken when you know he is the guy who is not only an engineer, but also is a stay at home dad in Doylestown who often calls into the Matt Patrick show to talk about issues Doug brings up on his YouTube channel.
There will be more to this site in the future. More connections to local campaigns, more information on events, both past and up-coming, and new features. The site is to the point where we can advertise it heavily and it provides a good resource to members. Hopefully, some of the ideas and tactics that went into building this site can be easily transferred to other political organizations.
The next post will be Nov. 24th
First, take a look at the home page. We have a large image that shows something the organization has done. Right off the bat, the organization looks active. Then, we have two columns on the top right: Events and the Twitter Feed. Visitors can keep up to date on what the organization is doing and are invited to follow the organization's events and Twitter feed. To further reinforce the concept of staying connected, just below that area is a form to sign up for the email newsletter and a cluster of links to all the WCYR's social media.
On the topic of social media, we can now look at the organizations strategy for social media. We have included a number of social media elements including YouTube, Flickr, Facebook, blogging, and Twitter. These are all possible points of contact with the community which mean possible points of recruitment. They also each serve a different function. Facebook events have been a great way for WCYR to organize and advertise events. Flickr will be the main repository for pictures of events. This will help show how active and involved members are in events. The blog helps focus on the ideals of the organization. I could go into much more detail on each element but the point is we are providing multiple ways for members to find us and interact with the organization.
Another important part of the site is the Committees link. This page has a list of all the current executive committee members and information about each. The idea was to try to break down the "stranger" factor with joining a new organization. If there was a young Republican who wanted to join, they could become familiar with some of the officers. Not only would they know what they look like from the pictures, but also certain information about the person. This makes the officers more relatable and approachable. Just think about how much easier it will be at the first meeting you attend to start up a conversation with Doug Deeken when you know he is the guy who is not only an engineer, but also is a stay at home dad in Doylestown who often calls into the Matt Patrick show to talk about issues Doug brings up on his YouTube channel.
There will be more to this site in the future. More connections to local campaigns, more information on events, both past and up-coming, and new features. The site is to the point where we can advertise it heavily and it provides a good resource to members. Hopefully, some of the ideas and tactics that went into building this site can be easily transferred to other political organizations.
The next post will be Nov. 24th
Labels: Facebook, Flickr, Ohio, social media, Twitter, wayne county, Wayne County Young Republicans, website
posted by Brian Boyer at
2:28 PM
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