So your website’s content is dynamic right? If not then you are probably new to this blog. Now, the question is how dynamic is your content? While I am not suggesting that you have someone sitting in front of a computer constantly finding something to update every second, there are times when a quick and radical change is required. As you are probably aware of, in the world of politics things can happen very quickly. However, you must also realize that technology can enable you to act just as quick.

For example, just last week the Democrats finally pushed their version of health care reform through the House. In few days Republicans had to act, the GOP website was literally transformed. Visitors to www.GOP.com were redirected to a special page that just asked for donations to “Fire Pelosi” (at the time of writing this was still true). The concept was to raise money for Republicans to take at least 40 seats in the coming election to force Pelosi out of the Speaker position. This was a temporary campaign with the goal of raising about $400,000 in 40 hours. At the end of the 40 hours, the GOP raised well over $1 million and continued to raise money (currently at $1,551,811). Because the timing was right and the web developers were able to act quickly enough, the campaign was a big success and we may very well hear the theme of “Fire Pelosi” throughout this election cycle.

It is important to note that this tactic should be considered for both taking advantage of opportunities and to stem a coming crisis. Technology is fast and dynamic. It is important to remember to leverage that responsiveness.

The next post will be April 12th.